Friday publicity

I am sure that some of you are probably getting tired of all the press cuttings being posted here, but hey, didn't I say before that 99% of the 'writing a book business' is promotion promotion promotion? :-) 

Well, so far we have been very fortunate. Even if our book doesn't have the budget that other books (and famous chefs) can rely on for publicity, the press has been truly interested, and very keen to cover us. I remember this from the previous two boos too: lots of interviews, lots of recipe extracts, and readers really keen to talk about the recipes. I wonder if this is very typical of New Zealand... the only thing that has changed recently is that the net content is much greater and the radio interviews much less.

Also I find that posting my press clipping on the blog is easy and tidy: most of the press clippings of my pre-blogging era are stuffed in a filing cabinet or on some disks in a box somewhere and I never look at them. This is much better.

And then, how could I not post this! Like I said in this post Arantxa was interviewed by the Dominion Post (just her, not me) and the link is here. But I din't know until I got the paper myself that she also made the front cover of Life. She thinks that she didn't come out that well in that photo though (she always says that, I wonder who she got it from! ;-)) but I like it, it is summery and spontaneous and happy, it was the last photo of that session and the girls were giggling like mad!

The three published recipes are Mimosa Cake, Japanese Lunch boxes and Iced Peach Tea. The Mimosa cake recipe is here.